Driven by Data | The Newsletter, Edition 33

Autumn has finally landed here in the UK! As the entire Orbition Team will tell you...

Whilst there may be a chill in the air, it's certainly not cooling down in the data and analytics space, and we've got lots of exciting content coming your way. Let's dive in!

Driven by Data | The Podcast

In Episode 50, of Season 3, of Driven By Data: The Podcast host Kyle Winterbottom was joined by Joseph George, CEO at Dufrain, where they discuss the seven sins of data transformation.

This includes chatting about the differences between being an employee in a big corporate to running a business, the realities of the Data Science hype cycle in 2017/18 and why the good work is only done in pockets and silos!

Listen now!

Only a few spots left... Data Leadership Branding & Content Creation

We have a few spots left for the final cohort of 2023, taking place in November.

Whether you’re looking to land your next big role, establish yourself as a thought leader in your field, or become a confident public speaker, personal branding and content creation are essential skills to master in today’s digital world. That’s where our Data Leadership Branding Course comes in.

Across four sessions, instructors Kyle Winterbottom & Catherine Dowden-King dive into the depths of the theory and practice of elevating your voice within the data and analytics community, to meet your goals.

For just £375, this CPD-accredited course could be the difference between your 2024 starting with a bang, or remaining where you are.

Find out more info here:

Coming up this week, Food for Data

Join us this Thursday for an exclusive LinkedIn Live event that delves into the dynamic world of data leadership in the Food and Beverage industry. We've gathered three distinguished senior data leaders who will share their invaluable insights into the sector's most pressing challenges and exciting opportunities.

Created and hosted by Natalia Kurasinski

SPEAKERS CONFIRMED:

🚀Deepal Kooner, Global Head of Partnerships & Data Strategy, Unilever

🚀Emily Seward, Head of Data (Vertical Farming), IGS Limited

🚀James K Turner, Global Data Delivery, Governance & Quality Director, Diageo

Register to join now!

Women to Watch in Data!

Last week Emily Cawley highlighted Jessica C Simons-Boswell , Head of Data, e.surv Chartered Surveyors as her Woman to Watch.

Emily had this to say about Jessica:

Jessica has showcased extraordinary capabilities and her visionary contributions have been instrumental in shaping organisations, allowing them to comprehend and harness data in a way that delivers undeniable value to their business operations. She has achieved outstanding achievements and contributions in the realm of data. As a pioneer and trailblazer, she has shattered glass ceilings and paved the way for aspiring women in the field. Her knowledge and leadership make her an exemplary role model and a beacon of inspiration for women aiming to excel in the data sphere.

Who should Emily highlight next? Nominate a fantastic female leader today!

Formula One – performance Driven by Data

This week's Talent insight is brought to us by Deren Ridley

Formula 1 has always been a technology-driven sport. Behind every car tearing up the circuit at 200+ mph is a team of engineers and scientists competing to wrangle every advantage, leveraging the latest innovations in data, analytics, and high-performance computing. As Christian Horner, CEO of Oracle Red Bull Racing, says, “Data is in the team’s lifeblood. Every element of performance – how we run a race, how we develop a car, how we select and analyse drivers – it’s all driven by data.”

Computational Fluid Dynamics

A car’s aerodynamics is one of the most important factors when it comes to performance on the track. Modelling the way that airflow interacts with the car as it travels at speed is part of a field of study known as computational fluid dynamics (CFD). Conducting sophisticated studies of this element of the car’s performance is a key use case for technology in F1 today. Data is collected from cars as they take part in real race and practice sessions – with the average car fitted with over 300 sensors and transmitting around 3 GB of telemetry data per race1.

Regulated Car Design and Data Analytics

The reason performance data and analytics are so important is that many aspects of Formula One car design are regulated by the Fédération Internationale de l’Automobile (FIA). That makes data the X factor for every competitor trying to go faster and shatter records. That kind of performance attracts legions of fans to Formula One racing, including younger enthusiasts in the United States. But this article is less about racing and far more about the data behind it.

McLaren’s Unusual Use Case

What makes McLaren an unusual use case is the small scale of its new data analytics team. McLaren Group has about 4,000 employees, with about 800 on its McLaren Racing team, but only three dedicated analysts working across the company. “On a Monday, I could be working on tire degradation and on a Friday helping to produce a better marketing strategy,” says Jessica “Jess” Tomkins, a technical analyst at McLaren Racing2.

It shows it doesn't take an army to deliver strong value in data & analytics, but ensuring those players who you have in your team are the best of the best.

Formula 1 technology isn’t just about speed; it’s about pushing boundaries and creating solutions that benefit us all – whether we’re on the racetrack or commuting to work. And data technologies play a pivotal role in achieving those goals.

That's everything this week, but let's have our weekly data joke!

Why did the generative AI start a band?

Because it had a great sense of "algorhythm" 🥁🎹🎧

Thanks!

Orbition Content Team